Facebook groups are a excellent way to provide free online support for expats. Why?
- A large number of expats are on Facebook.
- Groups can be ‘open’ (totally public, anyone can join and all posts are visible) ‘closed’ (an admin person grants access and only members can see posts, but someone searching FB can find the group and read its official description) or ‘private’ (similar to ‘closed’ except it cannot be found in search)
- No matter what the settings, groups “feel” more secure and friendly than FB pages, so conversation flows more freely
- Posts in groups are more likely to appear on your Home Feed than pages you’ve liked, so they are more visible to members, thus increasing participation
- Apart from the Expat Partners Online Coffee group, I also belong to the Toronto Newcomers Club FB group, which is restricted to club members only. They have a lot of real world activities, and the FB group represent less than half the members but it offers useful location-specific support such as, “where can I buy…” “have you seen this exhibition… “here are the photos from yesterday’s event …” Some relocation providers and companies set up groups for transferring employees, which sounds like a good idea, allowing families to ‘meet’ prior to departure and exchange information with those already on location.
Search for “expat” on Facebook and then select “Groups” from the left hand sidebar to narrow it down and you’ll find literally hundreds of groups, some with a handful of members and some with thousands. But if there’s still nothing to meet your needs, why not start your own? Technically it’s very easy, but there are a few things to bear in mind:
- Choose which kind of group will serve your needs (open, closed, private)
- Decide who will be eligible to join
- Create some guidelines for posting and publish them in the group as a document, it may be obvious to you that it’s not appropriate to promote your cousin’s business, but someone’s gonna do it!
- More than than one admin is highly recommended. Quite apart from sharing the responsibility, I once deleted myself accidentally and needed someone to let me back in!
- Someone needs to monitor the group at least once a day, every day
- At the beginning you need to “seed” the group with posts, images and articles to generate discussion.
- Similarly, like and comment on posts to encourage participation
Facebook groups can be a useful tool for offering friendship and mutual support. They work well for people with a shared interest who are separated by distance and also for those who meet face-to-face regularly but still want to connect in between meetings. Just remember to step away from that screen every now and again 🙂